Each October, the Major Land Sniper Cup draws a field that is genuinely hard to reach — active-duty snipers and special operations personnel, law enforcement marksmen, professional shooters, and serious competitors working their way up — for three days on the mountain in honor of Major Jim Land.

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The brands that stand with the Cup put their product in the hands of the people who use it for a living, in the conditions it was built for: mountain wind, steep angles, distance, and weather no flat range can reproduce.

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For 2026, we're welcoming a new roster of partners to the mountain. If your brand belongs in that company, we'd like to hear from you.